Yes, AS OF TODAY, there is a social network that can help your business: that is Instagram. And we say as of today because the world of social media is so dynamic that it is essential to stay up to date with everything that happens and adapt.
At IMK, we've been doing this for over 20 years, so if you have any questions or need help with your business's social media: Hello! We're here if you want to contact us. imk@imk.es
15 Advantages of Instagram for Your Business
With over billion active users, this platform is not just a place to share nice photos, but a powerful tool to grow your business. Ready to discover how it can help you? Below, we show you 15 advantages of using Instagram for your company.
1. It's free
Creating an account on Instagram won't cost you a penny, allowing you to start promoting your business without any initial investment. That said, if you want to achieve better results, reach your audience, etc.
Debes hacer las cosas bien: necesitarás una estrategia y, si puedes, invertir en anuncios. Que tu negocio esté en Instagram es gratis, pero no es fácil. Detrás de una empresa con éxito en redes sociales hay una estrategia bien estructurada.
2. Ease of use
The Instagram interface is intuitive and easy to use. It's challenging to plan content before publishing! Deciding what content is best, what type of captions to write, and which photos or videos are most optimal for your business.
Besides setting a publishing frequency that allows you to keep the account dynamic. Ah! Don't forget to interact with your community. Very important so that people get to know you and, most importantly, understand the characteristics of your potential clients.
3. Humanization of brands
A type of content that works very well on Instagram is what we call “BackStage” or “Behind the scenes”. The idea is to show the daily life of your business, conveying closeness and humanizing the brand.
4. Store creation
With Instagram Shopping, you can create a virtual store directly in your profile, making it easy for users to browse and buy your products without leaving the app.
5. Knowledge of the target audience
As we mentioned before, Instagram allows you to get to know your potential customers, not only through interactions with them, but also through the network's own analytics tools. You can see, for example: demographic data, age, interests, etc., which will help you create more relevant content.
6. Feed versatility
A día de hoy, el contenido que mejor funciona en Instagram son los reels , and historias, PERO es una red social muy versátil porque además te permite compartir fotos únicas y publicaciones en carrusel.
7. Linking with Facebook
Vincular tu cuenta de Instagram con Facebook no te costará nada y puede facilitarte mucho la gestión de ambas redes sociales. Esta integración te permite compartir publicaciones, historias y anuncios en ambas plataformas con un solo clic, maximizando el alcance de tu contenido.
8. Power of Reels
Como ya hemos destacado, los Reels son, actualmente, el contenido estrella de Instagram. Con videos cortos y entretenidos, puedes captar la atención de nuevos seguidores.
9. Creation of advertising campaigns
Although having an Instagram account is free, this social network allows you to get better results through paid campaigns. You can create ads targeted at a specific audience, increasing your conversion possibilities.
10. Detailed reports to know the audience
Campaigns herramientas de analíticas te proporcionan información sobre el rendimiento de tus publicaciones. Con estos datos, podrás ajustar tu estrategia para obtener mejores resultados.
11. Wide range of features
Instagram te permite crear contenido creativo y adaptado. Por ejemplo puedes editar tus propios vídeos y fotos añadiendo música, efectos, etc.
12. Influencer connection
Colaborar con influencers puede abrirte puertas a nuevas audiencias y aumentar tu credibilidad. Es una forma efectiva de promocionar tu negocio.
13. Regular updates and new features
Instagram is always evolving. The new features released regularly allow you to keep your strategy fresh and updated.
14. Possibility of doing live broadcasts
Live broadcasts are a way to interact with your followers in real-time, allowing you to answer questions and create a more direct connection.
15. Integration with other platforms and applications
Instagram easily integrates with other marketing tools, allowing you to manage your content more efficiently.
¿Qué te ha precido? Como ves, Instagram es una herramienta ESPECTACULAR para dar a conocer tu negocio. Es casi imprescindible, por no decir necesario, contar con una cuenta de empresa, PERO ESO SÍ, hay que hacerlo bien.
Do you need our help? Our Social Media team is here for you. Write to us at imk@imk.es
