LATEST DIGITAL PHOTOGRAPHY

The latest in digital photography. We are very excited about the result of this digital integration project.

A project different from what we usually do and that allows us to get out a bit, breathe some fresh air, rent a crane… and of course make the most of digital photography. Which is no small feat.

We call digital photography integration the composition work in which elements from multiple images are blended into a single image.

Today, the entire process is digital, of course, but the basic principles remain the same: it's about cutting and pasting and creating a kind of collage that looks credible.

The possibilities are endless. When we planned the photoshoot, we didn't set any limits at all. Aerial, nighttime… anything you can imagine.

In the end, you have to combine two or more elements to create a result.

For the digital photography project, we selected a series of stock photographs onto which we would later integrate the client's actual truck.

For this, we carefully plan a photoshoot in a large open area, away from traffic and the public, and rent an elevating platform. A tremendously useful device for audiovisual productions, capable of lifting us safely up to 10 meters in altitude.

Once again, prior work is fundamental. The ingredients must be right or the cake will not rise. In a digital photography integration job, the main point is that you don't show your feathers. If the lighting or perspective doesn't work, it won't function.

Once you have the ingredients, it's time to put them in the oven.

A process that we have summarized in this video:

The work is quite manual. Masks, color grading, shadows with brushes, shadows with masks, more masks… Sewing and singing.

Here we can see some examples: