KPIs to analyze your social media networks

We know that social media Social Media are the perfect weapon to grow your business. They help you show your products or services to the world and converse with your customers. But of course, it's not as easy as it seems—you must know if what you're doing is working, and that's where the famous KPIs 📊 come into play. How?, what's that—what language is that 🤔? Don't worry, we'll explain it to you right now.

Los KPIs (o Indicadores Clave de Rendimiento) son como tu brújula en este mar de las redes sociales. Son las medidas que te indican si estás acercándote a tus objetivos o si te estás desviando. Los KPIs en las redes sociales pueden variar dependiendo de lo que busques, pero en general, nos ayudan a entender cosas como cuánta gente ve tu contenido, la cantidad de personas que interactúan con él, cuánta realiza una compra, entre otras muchas cosas.

The analítica y los KPIs son tus aliados para no navegar a ciegas en ese mar que te comentaba antes. Sin ellos, sería como tratar de acertar en la diana con los ojos cerrados 🎯…¿te lo has imaginado? Nosotrxs también 😅. Los KPIs en las redes sociales te dan una visión clara de cómo van tus redes sociales, te muestran patrones, tendencias y áreas donde puedes mejorar. Si no estás midiendo, estás perdiendo la oportunidad de avanzar, potenciar tus redes sociales y, por ende, tu negocio

These KPIs are the ones you should be constantly reviewing, no matter your business. They will give you a clear idea of how your social media strategyis going. However, not everything will be measuring for measuring's sake without control. Besides the essentials we leave below, it is also key to know which specific KPI’s to choose to measure the performance of your networks based on your business objectives. But we'll leave that for another post 😉.

It's like the pulse of your posts, showing you how much users are interacting with what you publish.

Las redes sociales son una herramienta efectiva para mantener a los clientes interesados y comprometidos con tu marca.

A number that tells you how many times your post has been displayed, whether or not people saw it, or if the same person viewed it three times.

How often you publish is important, and this KPI helps you understand the pace you're setting and, most importantly, if you're consistent.

Social media allow faster and more effective communication with customers, which translates to better attention and service.

VERY IMPORTANT indicator allows you to know if your followers are really interested in what you publish or if they don't care at all. This can also help you understand what content performs best and what doesn't (and Peter won't see it either).

If you're looking to drive people to your website, this KPI is essential.

If you're paying for ads on social media, there are other KPIs you should consider to analyze the performance of your investment and make sure it's not a waste of time and , most importantly, money 💸! .

As we mentioned before, beyond the essentials, you need to set KPI’s specific to your business objectives, and the same applies to paid campaigns. Here are the most important ones, but depending on the campaign objective (traffic, branding, leads, etc.) and platform (Social Ads or Google Ads), you’ll need to establish others that are more specific. This also gives us material for another post…we’re piling up the work ✍🏻.

It shows you how much each click on your ad is costing you.

This KPI shows you how much it costs you to get a user to perform the action you want, such as buying a product, signing up for your newsletter, or downloading a PDF.

This indicator allows you to see if your ads are performing as expected. One design might work like a rocket 🚀 and another may not. This will tell you where to prioritize your investment.

You should always remember that success on social media is not a mystery like Fátima's. In reality, it is based on a quite simple process, although it requires large doses of consistency: measure and improve. This mantra will help you keep an eye on your efforts, understand what is working, and identify areas where you can optimize.

These KPIs que hemos descrito son tu hoja de ruta en este proceso. Te proporcionarán datos claros y objetivos sobre el rendimiento de tus publicaciones, tu alcance, la interacción de tus seguidores y mucho más. Pero los KPIs para las redes sociales no son simplemente cifras en un informe, son herramientas que te ayudarán a afinar tu estrategia de redes sociales y a realizar los ajustes necesarios para alcanzar tus objetivos.

También es muy importante tener en cuenta que las Social Media son un espacio en constante cambio, por lo que debes estar dispuesto a aprender, adaptarte y evolucionar. No tengas miedo de probar cosas nuevas y experimentar con diferentes tipos de contenido, estrategias y tácticas. Y por supuesto, siempre mantente atentx a los comentarios y sugerencias de tus seguidores 👀.

In conclusion, KPIs are an integral part of success on social media. So, with the right KPIs in your arsenal and a continuous improvement focus, you're ready to make your social media shine. Let's go!

Llegadxs a este punto, también debemos decirte que en IMK nos encargamos de la gestión integral de tus Social Media, incluyendo la monitorización y análisis del rendimiento de las mismas a través de los KPI’s. Tú no tienes que preocuparte de nada. Ahí te lo dejamos como opción 😉.