Discover how to grow on Instagram in 20 steps

In today's digital landscape, Instagram has become an essential platform for any entrepreneur, influencer, personal brand, or company. It's not just a social network; it's a global showcase for exhibiting products, services, and talent. But, how to grow on Instagram and make the most of its potential? 🤔

Today we bring you a complete guide with the most effective strategies to increase your followers on Instagram and turn your profile into a true magnet 🧲.

Your biography is the first impression users get of your profile, and you know, ALMOST always, first impressions matter 😉. Make sure this is clear, direct, and reflects the essence of your brand or personal brand. Include keywords related to your industry to improve visibility.

A descripción atractiva puede marcar la diferencia entre un usuarix que se queda o unx que pasa de largo. Usa un tono que vaya acorde a tu público y asegúrate de transmitir tu propuesta de valor.

Instagram es una plataforma visual 📸. Las imágenes y vídeos de alta calidad no solo captan la atención, sino que también reflejan profesionalidad y cuidado en tu contenido.

Define a consistent visual theme and style for your feed. This will help your audience know what to expect from you and contribute to your brand identity.

Use relevant hashtags to increase the reach of your posts. The right hashtags can make your content reach a wider and more specific audience. Research which hashtags are popular in your niche and which generate more engagement 📲. Don't limit yourself to the most popular; also choose those that are more specific and related to your content.

Interactuar con otrxs usuarixs es fundamental para crecer. Dar “me gusta” ❤️ y comentar en publicaciones de otrxs te hará más visible para nuevas audiencias.

Engage your audience by responding to their comments 💬. This not only encourages engagement but also increases interaction with your posts.

Follow relevant profiles in your niche Often, these profiles and their followers may be interested in your content and follow your profile in return

The aesthetic of your feed should be attractive and coherent. Use a defined color palette and make sure each post complements the previous ones.

Use your biography to link to your website or specific pages 🌐. Consider using tools that allow you to include multiple links, such as Linktree, which is also free.

Campaigns publicaciones colaborativas pueden mostrar tu perfil a audiencias amplias y relevantes. Busca colaboradores con los que compartir valores y público objetivo para hacerlas.

Instagram cambia constantemente 🆕. Mantente al tanto de las nuevas funcionalidades y adapta tus estrategias para sacarles el máximo partido. Ya sabes…¡el famoso algoritmo!

Ads on Instagram can be an effective way to reach a wider audience. Make sure your ads are well-designed and targeted at an audience that has been previously studied and segmented.

Don't limit yourself to photos; explore carousels, reels, and stories . Different formats can attract different segments of your audience.

Your content should resonate with your audience and provide value. If it's relevant and entertaining, users will have more reasons to follow you.

Keep a calendar 📅 of consistent posts and take advantage of moments when your audience is most active to maximize visibility and engagement

Contests, questions, and polls can increase engagement and make your followers feel like part of your brand and the community you're building around them.

Usa palabras clave relevantes en tu biografía, descripciones y hashtags mejorarán la visibilidad de tu perfil en las búsquedas. El futuro de la plataforma ya está aquí y las búsquedas ya están enfocadas a ser un “mini Google” 🔍.

Reposting content from your followers not only generates authentic content, but also shows that you value your audience.

If all of this seems overwhelming, remember that you are not alone. At IMK, we are experts in growing brands on Instagram and we can help you take your profile to the next level. Contact us!

Next, we will explore some of the most common questions and their related answers about how to grow on instagram:

The ideal frequency varies depending on your niche and audience, but consistency is key. Finding a sustainable rhythm is what matters most.

Yes, if done correctly. Ads can be a powerful tool to increase visibility and attract a specific and quality audience.

Stay up-to-date with trends and adapt them organically to your content. Use trending hashtags, participate in challenges, and create content related to current topics without venturing into "gardens."

Content that tells a story, shows authenticity, and offers value tends to generate more engagement. Reels, in particular, have proven highly engaging on the platform. Stories that include interactive stickers such as polls, quizzes, or questions also increase interaction and engagement.

With these strategies and a clear focus, there's no doubt that your Instagram profile will not only grow in followers, but also in engagement and, most importantly, in opportunities for your brand or business. And remember, at IMK we're here to help you with whatever you need. We're just a phone call, email, or WhatsApp away!