Google Ads local campaigns: Stand out in your city!
YOUR ADS WILL REACH the people you want to reach.
¿Te gustaría llegar a tus clientes justo cuando están buscando tus productos o servicios en tu zona? ¡Las campañas locales de Google Ads son la respuesta!
In this article, we will explain everything you need to know about this powerful geographic advertising tool and how a Google Ads agency can help you optimize your campaigns to effectively reach your target audience.
Operation of local campaigns in Google Ads
Campaigns local in Google Ads you allow to segment your ads so that they appear only in the geographic areas that interest you most.
This means you can target potential customers who are near your business, thereby increasing the chances of conversion. In addition, you can choose other parameters, such as age or user interests, to further narrow down the type of person you want your ads to reach.
Benefits of local campaigns: Grow your local business
With local campaigns, you can:
- Attract local customers: Reach people who are physically near your business and looking for what you offer.
- Improve relevance: by targeting users in your geographic area, you increase the relevance of your ads and the likelihood they will click on them.
- Optimize your budget: by limiting the display of your ads to specific locations, you maximize the return on your advertising investment.
Viewing locations: Make yourself found on the map!
With local campaigns, your ads can appear in:
- Local searches on Google: when someone searches for products or services near your location.
- Google Maps: when users explore the map looking for local businesses.
- Google Display Network: on websites and apps relevant to your geographic area.
Optimization: Top tips to help your business succeed
Spoiler: Designing, creating, and optimizing Google Ads campaigns is not easy. But they are very effective! That's why we have a team of professionals dedicated solely to this.
If you dare and want to do it yourself for your business, here are three tips:
- Use location extensions: make sure users can easily find your business address and how to get there.
- Track offline conversions: connect your local campaigns with offline actions, such as store visits or phone calls, to measure their real impact.
- Experiment with local deals and promotions: offer special discounts or exclusive promotions for local customers to increase the relevance of your ads.
Campaign formats: Choose the one that best suits your business!
Depending on what you want to achieve and how you want to address your audience, you can choose one format or another. You can also create a campaign combining several.
- Auto Suggest Ads: appears when users search for products or services related to your business.
- Navigational Ads: show your business when users navigate Google Maps or search for directions.
- Similar Places Ads: appears when users search for businesses similar to yours on Google Maps.
FREQUENTLY ASKED QUESTIONS ABOUT GOOGLE ADS
Aquí tienes las respuestas a las preguntas más comunes sobre las campañas de Google Ads para negocios locales. Si tienes dudas sobre cómo funcionan las campañas de Google Ads, sus costos, ventajas y cómo medir sus resultados, ¡has llegado al lugar indicado! 🚀📈
1. How much budget should I allocate for a local campaign?
The budget depends on several factors, such as the competition in your area and your business objectives. There is no optimal budget, since, obviously, the more you can invest, the greater the results will be. BUT in IMK we are aware of the needs and situation of each business and ALWAYS look for the most realistic and economical option.
We'll help you find the best option!
2. How do I select the right geographic areas to target my ads?
Analyzing, analyzing, and analyzing!
Analiza los datos demográficos y de comportamiento para identificar las áreas con mayor potencial de conversión para tu negocio. Puede ser la ciudad donde se encuentre tu negocio; o la ciudad + un ratio de X kilómetros a la redonda. Existen muchos factores a tener en cuenta, la clave está en saber identificaros y usarlos para diseñar al campaña de Google Ads más óptima.
Ejemplo: a restaurant contacted us. The first thing that may come to your mind is running a Google Ads campaign targeted at users from the area and surrounding towns, BUT in addition to them, we realized that many tourists from a specific region of France visited the city where they were located. We also ran a campaign targeted at that region. The results were spectacular.
3. Can I use location extensions if I have multiple locations?
¡Absolutely! Campaign settings in Google Ads allow you to select location extensions for each of your locations so customers can easily find you.
4. How long does it take to see tangible results from a local campaign?
Results may vary, but with proper optimization, tangible results should start to appear within a few weeks.
Remember
We encourage you to ask us – no obligation – about our Google Ads Campaigns service. As we have already mentioned, it is not easy to reach an optimal strategy, design the campaign and optimize it to achieve the desired results.
If you don't want to stress yourself out and rely on a specialized and experienced team….Hello! We're here to help you.
