In this post, we'll tell you about the 7 reasons for creating videos for social media. In our opinion, video is the best content for social media. We consider it essential to connect with your community.
One minute of video is equivalent to 1.8 million words for your audience.
James McQuivey
7 reasons to create video for social media
1. Some interesting facts about videos
2. Easy to consume
We are slackers and we don't want to make an effort when consuming social media. Especially when we log on to disconnect from our surroundings, to rest or clear our minds.
3. Great communication power
The video is the easiest format to consume because it acts upon the three forms of human learning.
Let's understand learning as the way to digest new information: a knowledge, a story, a series, an advertisement, or any piece that we didn't know before.
4. Increase conversion
We all have these three learning styles, but in each person, one predominates. The video easily connects with everyone because, whatever learning style is most comfortable for your brain, the video focuses on it.
En marketing, la conversión es cualquier acción que el usuario realiza y responde al objetivo de una estrategia. En este sentido, HighQ desvela datos interesantes sobre el vídeo, entre los que destacamos:
- 59% of executives choose video if content is available in video and text.
- Using the word video in an email subject increases the open rate by 19%, increases CTR by 65%, and reduces subscription cancellation by 26%.
- 52% of marketing professionals say video is the content with the best ROI.
5. Susceptible of being shared
Just as brands do, users on social media create connections and share content with them (whether original or from other accounts).
The goal is for followers and friends to like this content By that reason, there are 3 keys that make the video easy to share:
- It doesn't take much mental effort to understand the story being told because the three learning channels facilitate comprehension.
- You can watch a video without having to pause if you are doing another activity.
- It doesn't have to be saved for later if you can't listen to audio at the moment, unlike other content types.
6. They don't have to be expensive
Nowadays, anyone has a smartphone in hand to record a presentable video and free or affordable programs to edit it. With that and a little creativity, it's easy to create good content for social media.
Por otra parte, también existen equipos semiprofesionales al alcance de los usuarios. Es una buena opción para personas con conocimientos más avanzados que ya tienen nociones básicas y les gusta la producción de vídeo.
It's clear that this takes time. But there's also a solution for those who don't have time: online marketing professionals and companies.
7. It fits on all social networks
For some time now, video consumption has been growing unstoppably, and this trend will continue in the coming years.
Users consume video, and social platforms know it. Video consumption formats and methods are constantly evolving.
That's why not a single one of these changes is missed. They update and integrate new features so that users and businesses can incorporate videos more easily into their social media profiles.
People retain 95% of a message received through video.
The video is essential content in your social media strategy
