Avoid monotony to have an engaging feed
6 social media formats. Your company can communicate through any type of content. Just make sure to infuse them with your brand's tone.
Hemos hecho una selección del contenido para las redes sociales más común y creemos que debes utilizarlo sí o sí en tus mensajes.
¡But this is not a science! It is subject to two main factors:
- Analyze your brand and the context in which it operates.
- Test what works and what doesn't on your company's social media platforms in particular.
6 SOCIAL MEDIA FORMATS FOR YOUR COMPANY
1. Text
Users no longer read, they scan. Posts that contain only text have become ineffective because they are not engaging enough.
Obviously, this depends on the social network we're talking about. They all support various content types, but there's usually one format that predominates.
On Twitter, for example, text is fundamental, while on Instagram images are. On other networks like Facebook, both complement each other, and you should offer more dynamic content.
It doesn't mean you can't publish occasional text-only posts on your fanpage. What we mean is that you shouldn't limit all your posts to text only. Not even on Twitter.
To highlight something in a text and make it scannable by the user, you can decorate it. How?
2. Links
Amplía información a través de enlaces para que el contacto del usuario con tu marca no acabe cuando el post sale de su pantalla.
Direct them to your company's website or other communication channels, share articles, news, or posts related to your brand or industry, or projects that align with your philosophy—these are just a few examples of what you can offer them.
The idea is to share common interests between your company and users. This creates a connection between your brand and your community, exactly like in personal social media profiles.
3. Images
Images grab attention and help visualize the product. For the user, it's easier to imagine how they can apply it in their life.
El Estudio Anual de Redes Sociales 2018 de IAB Spain revela que Instagram es la red social que más ha aumentado respecto al año anterior.
If we look closely, most networks in this group are platforms in their growth stage, and therefore it is normal for them to grow.
However, Instagram continues to grow in its mature stage. We bet it has to do with the format of this network that drives us all crazy.
4. Animation
First and foremost, let's make it clear that abusing animations can be counterproductive.
Si estamos sometidos a impactos constantes de texto, imágenes y vídeo, imagina lo agobiante que sería que todo ese contenido fueran animaciones que no paran de moverse a la vez y de forma repetitiva en el feed del usuario. ¡Se volvería loco!
Having said that, it is true that GIFs, with moderate frequency, are great content to break the monotony, add movement to your posts, and connect with your audience.
5. Games
It is not a content type in itself, but it is increasingly common in professional social media profiles. That's why we include it in this classification.
This is about offering content that motivates user interaction and usually has a good result.
As always, you have to adapt the game to the brand's tone and style. Here, imagination rules.
We leave you some of the examples that we like the most.
6. Videos
And to close our TOP 6, we have the king of social media content: video.
Our minds are shaped in an audiovisual culture. From a young age, we consume audiovisual content unconsciously. We know without thinking that a video tells stories and triggers emotions. That's why video is currently a magnet for the human brain.
Movement, history, and coherence. A video can evoke emotion in just a few seconds. Use it!
We recommend combining different types of content for social media and not always sticking to the same ones. It's also not good to abuse any format.
It's also not good to abuse any format. A monotonous feed causes users to interact less with your brand.
Social media platforms may take this behavior from your audience as a reference to show your posts less frequently, resulting in lower reach.
Of course, these are not the only formats that exist or the ones that work.
Formats are not isolated; some combine, new ones emerge, and they are constantly transforming.
Test and alternate. And, most importantly, don't forget to check the results.
Minimize or eliminate what works least and amplify what connects best with your audience.
If you want an analysis of your company on social media, don't hesitate to ask us
