SEM – Google Ads
Advertising agency in Castellón
"Looking for an advertising agency in Castellón? IMK is your solution.
We've been in the market for almost 30 years doing what we love most: advertising for companies like yours.
Advertising is that great ally of businesses that helps communicate, make an appeal to customers who didn't know your services or who want to buy your products, and that's where you come in.
You appear in their searches, they find you quickly, with complete information, effectively.
You present yourself as you are and what you do, communicating it in a powerful, effective way, and ‘without disturbing’ because we target your ads to potential customers who are actively in the market. This saves you money and time. Effective advertising.
SEM Agency: Google Ads Campaigns
As a SEM agency, we run Google Ads campaigns.
Google Ads is the tool for running advertising campaigns on Google. Millions of businesses around the world use it daily. It is a very powerful tool, as anyone who is on Google exists.
At our advertising agency, we carry out Google Ads campaigns, which are very useful for promoting your brand, website, product, or service.
Google (along with a studied and planned strategy) works its magic to make you appear in the top positions when someone searches specifically for what your business offers.
Reaching the right audience and gaining visibility, traffic, sales opportunities,… Options are varied depending on your goals.
Advertising in Google Ads works as follows: you pay for the clicks that occur on the ad shown to the selected audience.
There are many options. It is one of the most complete and therefore most used tools on the market.
Sometimes, combining a Google Ads campaign with other digital advertising platforms, such as those offered by social media networks, is a guarantee of success.
Google Ads campaign channels
There are different Google Ads campaign channels: Search, Display, Shopping, and YouTube.
No matter which channel is chosen to launch a campaign, at IMK, as an advertising agency, we always analyze the suitability of the channel we are going to select, because not all channels serve the same objectives and have various particularities.
We will help you choose the channel that best suits your objectives. Our value is making your campaign a success, achieving the best possible result.
Display campaigns are a type of online advertising format in which ads are shown in the form of banners on destination pages. These banners consist of a combination of text and images. They may also include audio or video.
"Where can we run Display campaigns?
Advantages of Display Campaigns
Search campaigns are the most in-demand by clients in our advertising agency.
Google Ads search campaigns are those where results are shown when users search on Google. They are simple yet effective campaigns, allowing us to easily reach our target audience.
"What influences our ad to appear above competitors in Google search results?
Shopping campaigns are especially aimed at advertisers who have an e-commerce site and want to boost their product sales through the Internet.
Thanks to the Shopping campaigns we carry out at our advertising agency, your products will rank at the top when someone searches for them on Google.
"What does a Google Shopping ad consist of?
YouTube campaigns are very successful. YouTube is the most important online video portal, with an audience of about 800 million people each month.
Advantages of running a campaign on YouTube
Google Ads campaign types
No matter what type of Google Ads campaigns you choose—Search, Display, Shopping, and YouTube—you must be clear about your objectives.
What types of campaigns do we work on at our advertising agency?
Boost your online sales, define the ROI you want to achieve, and show your e-commerce products to your target audience.
Any Google Ads campaign is a powerful lead generation tool. Getting potential customers is within your reach with Google Ads campaigns.
Generating traffic to the web is also a relevant objective for many advertisers, in addition to achieving higher positioning in Google's ranking.
Another important objective for many businesses is to generate reach, that is, to show your ad to as many people as possible from your audience.
With this type of campaigns, we manage to position our brand in the market, make our business name recognized by a significant number of people. This type of campaign works very well when the business is new (to make ourselves known) or there is a lot of competition in the same market segment.
Get more downloads for your app, and encourage users to interact with it more or register to download it before it's even available.
Google Ads Tools
To be able to carry out this type of campaign, it is important to have professional tools that help you set up an optimal and effective campaign.
En nuestra agencia de publicidad trabajamos con las siguientes Google Ads Tools
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in Castellón
FAQ’s
SEO or Search Engine Marketing, is marketing done on search engines. It includes advertising campaigns that a business runs.
As a digital marketing strategy, it pursues a goal. It serves to promote brands and websites, improving their visibility in search engine results.
Google Ads is Google's platform for managing advertising campaigns across its available media channels.
Google Ads is based on an auction where advertisers bid money for clicks.
The advertiser who pays the most per click doesn't always win, but the quality of their ad (Ad Rank) also influences the position it will have.
Google Ads works through two main groups of channels:
We could say there's a key to running a successful Google Ads campaign, but no. It depends on many factors. What we do know is that if you have the experience of an advertising agency, you're more likely to succeed.
At IMK, we help you achieve your goals.
The cost of advertising on Google Ads depends on many factors, such as the time chosen for the campaign to be active, the channel selected, the size of the audience you want to reach, the country where you want to advertise, etc.
If you have doubts, IMK is your advertising agency. Consult us without obligation.
Successful Google Ads case studies in Castellón
Through our team of SEM experts, we create campaigns to help your business grow and become a leader in the digital world.
Aquí te mostramos algunos ejemplos de empresas que ya están realizando campañas de Google Ads.
